Ready for AEP 2026: Digital Marketing Moves Payers Can't Afford to Miss
This complimentary webinar is brought to you by
With AEP 2026 on the horizon, the pressure is on for payer marketers to move faster, market smarter, and stay fully compliant in an increasingly complex landscape. Consumer expectations are rising. Privacy regulations are tightening. And AI-fueled personalization is rapidly reshaping how (and where) members engage.
The window to prepare is closing and what you do now will determine how well you perform when enrollment opens.
Join Craig Blake (Healthcare Practice Leader, Amsive), Aaron Mauck (Chief Research Officer, Oboe Insights), and Dave Twichell (Head of Marketing, Freshpaint) for a forward-looking session on the trends, technologies, and tactics that will define success in AEP 2026. From the decline of third-party data to omnichannel orchestration and privacy-first personalization, our expert panel will help you build a resilient, high-impact marketing strategy.
Whether you're refining your Medicare Advantage playbook or scaling up digital acquisition efforts, this session will help you stay one step ahead.
Topics at a Glance
- Post-Cookie Playbook:– Get ahead of shrinking third-party data by building smarter, privacy-first marketing foundations.
- Precision Targeting in a Privacy-First World: – Explore how advanced segmentation and psychographic modeling are transforming audience targeting while staying compliant.
- Channel Agility & the Rise of the Digital Senior: Meet members where they are, across digital, mobile, and traditional channels.
- 4. Data-Driven ROI:Leverage real-time insights to adapt creative, boost performance, and prove impact.
