Alexis Abramson, Ph.D., and Meridith Elliott Powell, CSP, CPAE, will take the main stage at the 17th annual Medicare Marketing & Sales Summit, February 14-16, 2024, in San Diego.
Alexis Abramson, known as “the global expert on everything aging,” will kick off the main conference on Thursday, Feb. 15, 2024, with a keynote address on how to capture the boomer consumer.
“Dr. Alexis,” an expert in gerontology, with a specific focus on longevity, caregiving, and fraud prevention, is an Emmy and Gracie award-winning journalist who has appeared frequently as an on-air expert for NBC’s Today show, CNN, CBS, FOX, and MSNBC.
Her presentation at The Medicare Marketing & Sales Summit will focus on strategy and effectively engaging the Baby Boomer generation to harness their substantial purchasing power and meeting their distinctive health and lifestyle needs. She’ll go beyond the cookie-cutter approach, spotlighting the nuances that characterize Boomers and the individual preferences that heavily influence their investment decisions in Medicare products. Dr. Alexis will layout practical tactics tailored to Boomers including how to build trust, how to craft personalized experiences, and how to effectively mix traditional and digital marketing to resonate with them.
Meridith Elliott Powell, CSP, CPAE, a popular keynote who spoke at the Medicare Marketing & Sales Summit in 2020, will return to the stage on Friday morning, Feb. 16, 2024, with a presentation on sales redefined. She’ll offer innovative techniques to open doors and powerful strategies to shorten the sales cycle, increase your close ratio, and build your reputation and credibility with clients.
Powell, voted one of the Top 15 Business Growth Experts to watch by Currency Fair, has a background in corporate sales and leadership that spans several industries, including banking, health care, and finance. She worked her way up from an entry-level position to earn her seat at the C-suite table.
She is the author of four books, including Winning in The Trust & Value Economy (a finalist in the USA Best Book Awards), and was recently inducted into the National Speakers Association’s Hall of Fame, a lifetime award for speaking excellence and professionalism.
The Medicare Marketing and Sales Summit offers innovative tactics for Medicare Advantage sales, marketing, member experience, and product design professionals to increase and retain membership in a highly competitive environment.
Sessions will include presentations on the latest Centers for Medicare & Medicaid Services rules for communications and marketing; incorporating health equity performance into your plan’s marketing, interventions, and products; and what Star ratings program changes mean for sales and marketing.
The Medicare Marketing & Sales Summit will take place February 14-16, 2024, at the Manchester Grand Hyatt San Diego. Click here to learn more about the conference, including preconference workshops, the agenda, roster of speakers, and how to register.