Navigating Compliance & Marketing in Healthcare: Lessons from GEHA’s Privacy Journey
This complimentary webinar is brought to you by
In the face of growing regulatory scrutiny, healthcare marketers must adapt their digital strategies without sacrificing performance. This webinar explores how GEHA navigated the challenges of HIPAA compliance, attribution gaps, and evolving privacy standards, while continuing to drive effective marketing outcomes.
Join Chris Massey, Director of Performance Marketing at GEHA, and Ray Mina, Head of Marketing at Freshpaint, for a candid discussion on building a privacy-first marketing strategy in a highly regulated environment. Attendees will walk away with practical, non-vendor-specific insights they can apply immediately.
Topics at a Glance
- The impact of OCR’s HIPAA guidance on digital marketing strategies
- How to evaluate privacy-compliant analytics solutions
- Bridging gaps in attribution while maintaining regulatory compliance
- Cross-functional collaboration between marketing, compliance, and IT
Who Should Attend
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Marketing and Digital Strategy Professionals
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Compliance Officers and Privacy Leaders
Top Reasons to Attend
- Learn how GEHA navigated a major transition while remaining HIPAA-compliant
- Discover practical approaches to maintaining attribution and tracking without violating privacy rules
- Understand how to evaluate and implement privacy-first tools in healthcare marketing
- Gain insight into cross-functional collaboration strategies between marketing, IT, and compliance
- Leave with actionable takeaways for building a compliant, high-performing martech stack
