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Engaging Medicaid Members in a Changing Policy Landscape: Lessons from CareFirst and Wider Circle

Webinar

This complimentary webinar is brought to you by

Medicaid plans are facing a rapidly evolving policy environment while continuing to address persistent challenges around member engagement, retention, and trust. With the regulatory landscape shifting under HR1 and Medicaid eligibility redeterminations reshaping plan membership, health plans must rethink how they build meaningful relationships with members and ensure continuity of care.

In this webinar, leaders from CareFirst BlueCross BlueShield and Wider Circle will explore how community-based engagement strategies help plans reach Medicaid members more effectively, support retention, and strengthen member understanding of benefits and care resources. Drawing from CareFirst’s experience with a dynamic and diverse member population, the discussion will highlight how peer engagement programs, community advisory boards, and member town halls are helping plans educate members, capture feedback, and improve program outcomes.

 

Topics at a Glance

  • The evolving Medicaid policy landscape and implications of HR1 for managed care organizations.

  • Medicaid member retention and engagement challenges during eligibility redeterminations.

  • How community-based peer engagement builds trust and improves member participation.

  • CareFirst’s experience using Community Advisory Boards (CABs) and town halls to educate and listen to members.

  • Measuring engagement success: lessons on member activation, satisfaction, and program impact.

 

Who Should Attend

  • Medicaid Health Plan Executives

  • VP / Directors of Medicaid Strategy

  • Population Health Leaders

  • Member Engagement & Experience Leaders

  • Community Outreach and Health Equity Leaders

  • Compliance and Government Affairs Leaders

 

Top Reasons to Attend

  • Understand how HR1 and evolving Medicaid policy changes are impacting member engagement strategies.

  • Learn how CareFirst is reaching diverse Medicaid populations through community-based engagement models.

  • Explore practical approaches to improving member retention and participation during periods of policy and eligibility change.

  • Discover how Community Advisory Boards and member town halls can strengthen member education and trust.

  • Gain actionable insights on measuring engagement outcomes and demonstrating value to plan leadership.

Speakers

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