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How Positive Peer Pressure (Social Proof) Addresses SBDoH

Aired: March 30, 2023

Sponsored by Wider Circle

Social and Behavioral Determinants of Health (SBDoH) are seen as an underlying driver of 30-80% of variation in health outcomes, but current health care system complexities and the disconnect between payers and providers do not currently support a reimbursement model. A peer-to-peer approach tackles SBDoH in a holistic, scalable fashion that impacts outcomes and equity. Community-based, facilitated member-to-member interventions improve health equity by 115% and reduce isolation by 60%. Grouping peers with like conditions and health challenges enables payers to access hard-to-reach communities through a measurable and scalable program.

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