The Next Era of Medicare Advantage: Turning Enrollment Shifts into Strategic Advantage

The Medicare market is entering a new phase of complexity, marked by ongoing enrollment shifts across Medicare Advantage (MA) and Prescription Drug Plans (PDPs), plan exits, and heightened expectations around quality, risk management, and member experience. As competitive and regulatory pressures increase, plans must move beyond reactive tactics to adopt data‑driven, engagement‑led strategies that support performance and long‑term sustainability.

This webinar examines how leading Medicare organizations are responding to these dynamics by aligning clinical, quality, and engagement strategies to improve outcomes across the member lifecycle. We will explore emerging enrollment trends in MA and PDPs, the growing importance of primary care engagement in supporting Risk Adjustment accuracy and Star Ratings performance, and the role of proactive HEDIS® and Star-focused interventions in driving measurable quality improvement.

At the center of this discussion is a more intentional approach to member engagement—one that spans onboarding, benefit education, ongoing support, and retention. By surfacing member needs earlier, clarifying benefit offerings, and connecting beneficiaries with trusted resources such as peer navigators, plans can strengthen relationships, improve experience, and deliver better results for both members and the organization.

Join us for a forward‑looking conversation on how Medicare plans can optimize MA and PDP strategies, elevate engagement across populations—including dual‑eligible members—and position themselves for sustained success in a rapidly evolving market.