Beyond the Baby Kit: Connecting Maternal Benefits to Better Care Engagement
This complimentary webinar is brought to you by
Medicaid plans offer a growing range of maternal supports, but those benefits do not always connect to the care journey when members need them most. This session will explore how plans can move beyond stand-alone kits and incentives to build a more coordinated approach that supports early pregnancy identification, prenatal care access and postpartum follow-through.
Attendees will hear a practical framework for mapping member barriers to timely outreach, targeted supplemental benefits and measurable care engagement. The discussion will focus on education, implementation considerations and responsible measurement, including what plans should test before connecting benefit use to quality or cost outcomes.
Topics at a Glance
- Early pregnancy identification and timely member outreach.
- Barriers to prenatal and postpartum care engagement.
- Aligning transportation, rewards and essential-item benefits to specific care gaps.
- Designing a practical maternal member journey across pregnancy and postpartum.
- Measuring engagement and visit completion without overclaiming downstream outcomes.
Who Should Attend
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Medicaid health plan leaders in maternal health, population health and clinical strategy
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Quality improvement, HEDIS and health equity leaders
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Supplemental benefits, member experience and product leaders
Top Reasons to Attend
- Identify where maternal benefits can remove practical barriers to care engagement.
- Map a member journey from pregnancy identification through postpartum follow-up.
- Connect supplemental benefits to prenatal and postpartum quality priorities.
- Evaluate which engagement and utilization measures are appropriate for a pilot.
- Apply implementation guardrails that keep the discussion educational and evidence-based.
