Aired: July 07, 2020
Covid-19 has forced MA plans and other businesses to rethink their prospect and member engagement models. MA plan staff are increasingly migrating to Work At Home (WAH) options with an emphasis on digital and self-service interactions. This session will navigate approaches and tools on tech-enabled member acquisition and sales management needed to navigate new normal. We will take multi-sided look at emerging best practices, particularly from a prospect/member and an agent point of view.