Morrison will address the future of the health care marketplace, trends, and implications during RISE National 2021, which will take place March 28-30, 2021.

RISE is pleased to announce that Ian Morrison, internationally known author, consultant, and health care futurist, will present a keynote address on March 30, 2021, the final day of the RISE National.  

Morrison, who specializes in long-term forecasting and planning with an emphasis on health care and the changing business environment, will present insights and implications of health care policy based on the  new Biden administration, the continued impact of COVID-19, and mega-trends, including artificial intelligence, data analytics, and the intersection of social determinants of health and digitalization.  

Although a lot can happen between now and March, Morrison said that by then the Georgia runoff will be over and the country will know which party controls the Senate. The new composition of the Senate and the House will provide context for his address. 

One topic that will likely still be making headlines: COVID-19. By March, he said, the country may be in a recovery period but in the middle of what he described as “vaccine chaos.” 

Another megatrend: social determinants of health, particularly rising inequality in the United States. 

“We have known for a long time that income and socioeconomic status are powerful and explain differences in health outcomes,” he said. But one factor that has been inadequately addressed in the United States is income. These disparities have finally been exposed because of the economic devastation due to COVID-19, according to Morrison. While jobs have come back for those with higher incomes, COVID-19 has eliminated many lower-wage jobs in other industries.  

“It’s been a double whammy,” he said. “If I am talking mega trends, the negative ones in terms of social determinants are rising inequality and the race issue. It’s become pretty toxic when you put COVID in the mix.” 

But there are positive signs that some health care organizations are building an infrastructure to improve the health of their underserved populations by using metrics, measurement, and data to support better decision-making, he said. Morrison, a board member of the Martin Luther King Jr. Community Hospital in Los Angeles, said he plans to provide RISE National attendees with concrete examples from the population health model that the hospital has used to identify and serve underserved populations in the community since it reopened five years ago.

"I’ll highlight what we are doing, reaching out to at-risk populations using sophisticated analytics to track where patents are from and intervene to help improve their health-care related conditions,” he said.  

The RISE National will take place March 28-30, 2021. Morrison’s keynote address is scheduled for 10:20 a.m. Tuesday, March 30. Click here to learn more about the conference and how to register.