After launching her career as a global keynote speaker and certified leadership and success coach, Lisa Orrell realized just how many people were unhappy at work. An expert on leadership development and personal branding, she focused her efforts on helping teams and organizations around the globe enhance their workplaces to improve culture and retain employees. Orrell will kick-off the annual RISE Women in Health Care Leadership Summit, held Dec. 14-15 in San Diego, with a fun and insightful keynote presentation on how to use your personal leadership brand to manage a leadership mindset even in the most difficult times.

Lisa Orrell started her own marketing agency in Silicon Valley at age 25, where she worked as CEO for more than 20 years. But in the later years of her role as top leader at the company, she started to hit burn-out and knew it was time for a change. With a desire to write and speak, she transitioned her career to become an award-winning author, global keynote speaker, and certified leadership and success coach.

Known as “The Chief of Change,” Orrell specializes in how leadership development and personal branding work together to develop next-level leadership and improve workplace culture. While speaking to RISE ahead of the Women in Health Care Leadership Summit, Orrell said she was particularly excited to speak with individuals in the health care industry amid the COVID-19 pandemic.

“This industry has gone through hell because of COVID,” she said. “And my goal is to get up there and bring a lot of energy to the stage, bring a lot of laughter to the stage, a lot of aha moments, and key points they can take away that not only help them in their roles as leadership, as well as those who are up-and-comers, but also share a positive message of getting through this, bouncing back, and building resilience.”

Throughout her keynote, Orrell will focus on the feelings of burn-out, stress, loneliness, and isolation so many professionals are experiencing amid the pandemic and the power in focusing on your personal leadership brand to ignite positive changes. “It’s really about looking at yourself and assessing how you have been affected by this,” she explained. “Has it affected your mood, energy level, how you’re interacting with people at work or even your family and friends? Is it making you reclusive? Assessing that and asking, how is it affecting your personal brand?”

Your personal brand, Orrell said, is the foundation of what you stand for and what differentiates you from others. “It’s not just about who you are, but who you aspire to be, and what you need to do to make those changes. When someone has contact with you, only one of two things has happened: Was your personal brand strengthened or weakened?”

The RISE Women in Health Care Leadership Summit

During her presentation, Orrell will help audience members reflect on their own personal brands and how to empower their employees to cultivate their own as well. “The more employees you can have who are willing to be self-aware, to improve themselves and work on themselves, the better.”

With an energetic spirit and a sense of humor, Orrell is excited to bring serious conversations to the table in a lighthearted and productive way. “I focus on EDUtainment— education and entertainment— which means you’re going to learn a lot in the process and you’re going to have a lot of fun in the process,” she said.

Orrell will deliver her keynote presentation, “RESET to RISE! How Women Health Care Executives Can Best Manage Their Leadership Mindset to Revive & Thrive,” at 9:40 a.m. PST on Tuesday, Dec. 14 during The RISE National Women in Health Care Leadership Summit in San Diego. Click here to see the full agenda.