A new venue, an award-winning keynote speaker, extended networking opportunities, and more than 20 sessions to help you recapture market share from national carriers. Those are just a few reasons that you don’t want to miss the 2023 Medicare Marketing & Sales Summit when we meet at Paris Las Vegas for our annual conference, January 29–31, 2023. Check out everything we’ve planned so far.
Rockstar keynote speakers
Dan Clark, an international motivational speaker and New York Times best-selling author of 35 books, will present a keynote address on how to become an incredible communicator and use speaking and storyselling to network and influence.
He will discuss how stories apply to the sales process, how storytelling can improve your numbers at the end of a quarter, and how to motivate individuals and groups to act. The presentation will also focus on how to develop skills to choose the right story at the right time to release endorphins, dopamine, oxytocin, or serotonin to influence how people act.
An exceptional high school athlete, Clark later became a Golden Gloves boxing champion, Alpine Ski racing champion, Intermountain Moto Cross champion, Sunkist All-American football player, and All-Star baseball pitcher. In 1982, he was named an Outstanding Young Man of America and was soon sponsored into the National Speakers Association by world renown motivational teacher Zip Ziglar, who personally mentored him for 25 years in the art and science of speaking, writing, and storytelling. Clark quickly became a sought-after speaker in North America and was honored by U.S. President Ronald Reagan with the Presidential Service Award as the primary speaker for Nancy Reagan’s “Just Say No” program. He has also earned the highest “Certified Speaking Professional” designation in the National Speakers Association, was inducted into the Professional Speakers Hall of Fame, and has been named one of the Top 10 Motivational Speakers in the World.
Clark is an alumnus of the University of Utah (psychology), a university professor, podcast host, New York Times best-selling author of 35 books, and a primary contributing author to the Chicken Soup for the Soul series. One of his famous stories, “Puppies for Sale,” was made into a film at Paramount Studios starring Jack Lemmon.
Dr. Christie L. McMullen, best-selling author of the book, Learning Can Stick: A Guide to Make Every Learning Experience Safe, Logical, Fun, and Memorable, will present a keynote on how to analyze, improve, move, and spear your target. McMullen, who trains adults to be better at what they do so that every interaction is memorable, will help you analyze your current systems and ways of working and improve satisfaction, productivity, engagement, accountability, and retention for yourself, your employees, and your members.
McMullen devoted the last 20+ years to being an educator but has spent her entire life as a learner. She transitioned from teaching high school to teaching adults early in her career and has worked with adult learners in many settings. Whether training educators, business leaders, medical personnel, or her own children, she knows that learning sticks when it is safe, logical, fun, and memorable. McMullen has been a teacher, assistant principal, mentor, program specialist, associate area director, and trainer, giving her a unique and diverse perspective on the training, teaching, and learning world.
20+ hot topic general and concurrent sessions
We’ve lined up more than 60 industry experts to cover the latest information and strategies for Medicare Advantage marketing, sales, product development, and member engagement.
Among the general sessions:
Fireside chat on today’s marketing oversight compared to CMS’ last marketing crackdown: Kevin Mowll, chair, Medicare Member Acquisition & Experience Community for The RISE Association, will moderate the discussion with Kacey Dugan, director, policy & regulatory affairs, Faegre Drinker Biddle & Reath LLP. They’ll examine the steps taken to date by the Biden administration to tighten the oversight of Medicare Advantage marketing and will discuss the degree to which the Obama administration’s playbook is likely to inform Biden’s policies.
Results from the RISE-Engagys Annual Survey of Health Care Consumer Engagement Practices: Kathleen Ellmore, cofounder and managing partner, Engagys, will present the findings from the annual survey, now in its seventh year. Find out the successful mix of channels of consumer outreach that obtained the best results during the past year, learn where your peers are making investments to improve consumer engagement, and hear the most common challenges to reaching engagement goals and how to overcome them to drive successful outreach.
The future of Medicare: Trends in care delivery and insurance. Understand the implications of mid-year elections, the current political environment, CMS’ recent focus on health equity, and what they may mean for health plans and their members. Hank Osowski, managing partner, Strategic Health Group, will discuss the late-stage pandemic landscape and the advancements and lessons learned along the way. He’ll also present what you can do to better position your organization to compete and innovate going forward.
Explore the next generation of Medicare fitness offerings with Vince Pozinski, head of government product, Optum Health Solutions. Pozinski will discuss how more holistic offerings empower seniors and how to create a total solution for physical, mental, and social wellness.
We’ll break into tracks for concurrent sessions on both days of the main conference:
The sales track will include sessions on the sales agent, call centers, brokers, and FMOs.
The marketing track will include sessions on the marketing funnel, culturally competent messaging, omni-channel marketing and meeting members where they are, and member retention optimization.
The back to benefits track will include sessions on reimagining the member experience through condition care kits, building your dental benefits to grow and retain your membership, and 2023 benefit game changers.
The trending now track will include sessions on DSNPs, SSBCI, and SDoH data and benefit design.
Networking on steroids
Networking with peers is always a highlight of the conferen
ce. In addition to our networking breakfasts, lunches, and breaks throughout the event, this year will include a champagne speed networking event, where you can make connections with other attendees in a speed networking-style experience.
The fun begins on Sunday, January 29 at 5 p.m. with the speed networking event in the exhibit hall, followed by a welcome reception at 6 p.m., featuring drinks, hors d’oeuvres, and face-to-face networking.
The excitement continues Monday, January 30 at 4:50 p.m., with interactive champagne roundtables featuring 20-minute presentations about the latest technologies and solutions to boost your organization’s endeavors. We’ll finish the evening with a networking cocktail reception at 5:30 p.m. with drinks, hors d’oeuvres, and face-to-face networking with peers.
Fantastic new venue
We’re headed to a new “European” location in Vegas!
The Paris Las Vegas features guest rooms with a distinctly chic European look, Versailles-style fixtures, and luxury romantic décor. You’ll also experience the best of Paris dining, including upscale French cuisine, crêpes, or savory comfort food with creative burger concepts. And after the conference ends for the day, enjoy the nightlife. The Paris features a rooftop dance club, casino, and Las Vegas entertainment. Playing at the venue in January: Bat Out of Hell The Musical. The musical is a Rocky-Horror, Romeo-and-Juliet celebration of star-crossed lovers from opposite sides of the tracks caught in a city teetering on the brink of disaster.
The 2023 Medicare Marketing & Sales Summit will take place January 29-31, 2023 at the Paris Las Vegas. Click here for the full agenda, list of speakers, registration, and hotel booking information.