Don’t miss your chance to register your team and join RISE for the Medicare Marketing & Sales Summit, February 16-18, at Caesars Palace. Here’s why this year’s event is breaking attendance records.

It’s been a long two years, but we are finally heading back to Vegas for the must-attend event of the year for Medicare marketing and sales professionals.

More than 400 attendees will join RISE for the annual Medicare Marketing & Sales Summit, Feb. 16-18,  at Caesars Palace to meet in person to collaborate with other Medicare Advantage health professionals and hear from 60 industry experts who will help your team better prepare for the next AEP.

RELATED: Medicare Marketing & Sales Summit to return to Vegas in 2022: Everything we’ve planned so far

In addition to a pre-conference workshop on the science behind attracting customers on Wednesday, Feb. 16, we’ve planned 20 sessions over the course of the following two days as well as eight networking opportunities—including two cocktail receptions, seven champagne roundtables, and three tools and technology spotlights. Our exhibit hall will also be packed with more than 40 sponsors.

Medicare Marketing and Sales Summit

Agenda highlights

Keynote speaker Daniel “Rudy” Ruettiger will kick off the main conference on Thursday, February 17 with a presentation on how to “dream big,” overcome obstacles, and the importance of building relationships.

RELATED: Real-life inspiration behind the hit movie “Rudy” to present keynote at RISE’s Medicare Marketing & Sales Summit

Rudy is the man behind the greatest sports underdog stories ever told, which was immortalized in the 1993 movie “Rudy” that is based on his celebrated moment when he tackled the Georgia Tech quarterback at the end of the last home game of his senior year. It was the first and last time he stepped on the field for an official game.

Next, George Dippel, executive vice president, client services, Deft Research, will discuss the recent trends in Medicare consumerism based on the findings of Deft’s 2022 Medicare Shopping and Switching StudyThe report’s year-over-year analysis identifies trends and drills down on the behaviors of shoppers, non-shoppers, and plan switchers. This year’s study focuses on current trends in marketing and sales, the impact of Star ratings, a breakdown and analysis of enrollment channels, and experiences, attitudes, and emotions in shopping and switching.

A panel discussion, moderated by Steven Selinsky, vice president of product strategy, marketing and community outreach, HAP,  pictured right, will examine the key drivers to master the member experience and ensure high Star ratings. Panelists include Archie Dey, director of consumer experience and insights, SCAN Health Plan; Kristy Croom Tucker, director of member experience & acquisition, BayCare Health Plans; and Caitlin Donovan, global head, Uber Health.

Aggravated by the “Joe Namath” Medicare commercials? You’re not alone. Selinsky will join Kevin Mowll, chair of RISE’s Medicare Member Acquisition & Experience Community, (left) and Naomi Irvin, chief of staff-government markets, Blue Cross NC, for an early Friday morning discussion on Medicare marketing compliance.


Later in the morning, Irvin will join Deborah Marine, compliance officer, SummaCare, for a CMS regulatory roundup and how to avoid common pitfalls.


A leadership panel will then discuss trends and innovative strategies to prepare for unknown COVID variables. 

The panel will be moderated by Shannon Decker, Ph.D., vice president, clinical performance, Brown & Toland Physicians, pictured. Panelists will include Dustin VanDuine, director of new business sales, Health Alliance Plan; Barbara Sandoval, manager, Medicare field sales, Providence Health Plans; and Nicole Norder, senior insights product manager, Unite Us.

Click here to view the entire three-day agenda, including track sessions.

Limited seats are still available for The Medicare Marketing & Sales Summit, which will take place February 16-18, at Caesars Palace. To ensure the health and safety of attendees, speakers, exhibitors, and staff, proof of full COVID-19 vaccination status is required to attend. Click here for the complete list of health and safety protocols and what you need to know before you make your travel arrangements.