The Kemp administration predicts the change will increase enrollment by 6.8 percent for plans starting in 2023. If successful, that would partially reverse the coverage losses that have occurred under Trump. Enrollment dropped from 587,845 in 2016 to 458,437 in 2019, although it climbed a bit to 463,910 this year. Georgia’s overall drop of 21 percent was twice the national average decline, according to KFF data. (KHN is an editorially independent program of KFF.)
Laura Colbert, executive director at Georgians for a Healthy Future, a nonprofit advocacy group, said the enrollment decline in Georgia plans was due to increases in premiums and cuts in outreach efforts. Since Trump took office, enrollment has decreased in 39 states.
In her approval letter, Seema Verma, administrator of the federal Centers for Medicare & Medicaid Services, said the enrollment outreach set up by the Obama administration, known as the Navigator program, “has simply had limited impact on reducing the overall uninsured rate in Georgia, suggesting there may be a more effective way to reach and engage consumers. In fact, one of the key criticisms of HealthCare.gov and the implementation of the Navigator program is that it has squeezed local agents and brokers out of the market with government-funded competition.”
But there has been almost no public support for the plan, even among people within Georgia’s insurance and brokerage industries. Seventy-two of 75 organizations submitting formal comments opposed the change, and 1,746 of 1,751 individual letters favored the unified format of HealthCare.gov, where all plans are listed and can be compared on price and other factors.
“Even though I was educated at an elite university, it is still difficult to be certain I am choosing the best option for my situation,” one commentator wrote. “I am certain that the proposal to force me off the exchange and into the hands of for-profit insurers or brokers will benefit them and not me.”
Christen Linke Young, a fellow with the USC-Brookings Schaeffer Initiative for Health Policy, said Georgia’s proposal says “over and over there will be new options and new competition, but brokers already exist. The waiver doesn’t enable new options; it just takes away HealthCare.gov.”
Tara Straw, a senior policy analyst at the Center on Budget and Policy Priorities, said that for people too poor to afford private plans, HealthCare.gov has been an effective way to redirect consumers to state Medicaid programs. Private brokers, she said, have no such incentive to help them access public coverage. “These are thousands of people who could be lost along the way,” Straw said.
Brokers get paid more to sell short-term plans that do not have to offer as many benefits as ACA-complaint plans: on average $8.42 per member each month for the short-term plans versus $6.88 for the ACA plans, according to Georgia’s calculations. Georgia officials said that was too small a difference to “drastically” change broker behavior.