The industry trade association says its new mission and brand reflects its commitment to innovation, solutions, equity, and delivering results for every patient in every community.
America’s Health Insurance Plans (AHIP) this week announced it has updated its brand and mission to better align with its work, goals, and commitments. Moving forward, the industry trade association will go simply by AHIP.
Along with a new logo, it also has a new tagline: Guiding greater health. In the announcement, AHIP said it believes that health insurance providers play a critical role in making health care better and coverage more affordable and accessible for everyone. Its new mission and brand reflect AHIP’s commitment to innovation, solutions, equity, and delivering results for every patient in every community.
“We are champions of care, guiding greater health. That’s our mission and it is central to the work that health insurance providers do every day. After a year filled with unprecedented challenges and loss, and at a time when reliable health coverage has never been more important, AHIP is aligning our brand with our mission, our work, and the communities we serve,” said Matt Eyles, AHIP president and CEO, in the announcement. “Today, we’re not just changing how we describe our work, but how people think about the role of health insurance providers in their lives, from making coverage and care more affordable to breaking down barriers to good health. This will help us create more impact with the work we do.”
AHIP said its new brand also illustrates the organization’s renewed focus on collaboration for every American to ensure that their health needs are met from mental health to physical health, emergency care to chronic health conditions.