Over 25 years in Sales Leadership Larry is an expert on Sales & Marketing in the Medicare field. He has worked for both large state wide plans as well as smaller local plans. He takes pride in helping others reach their goals and enjoys working in an industry that assists people access healthcare. Larry is married with 3 daughters who have all received their bachelor’s degrees. Larry is a UCLA graduate who loves college athletics and eating.
Mehrad “Max” Beshkooh Sr. Manager of Demand Gen & Automation
Max is a digital ninja that possesses a rare skillset of strategy, planning, execution, management and CRM integration expertise. He has successfully managed, developed and deployed hundreds of campaigns for OEP/SEP, SNP, STARS and AEP campaigns. He has a proven track record of exceeding enrollment goals and playing a key role in brand influence and favorability metrics.
Jotham’s journey in Health Insurance began over 20 years ago where he worked for a Brokerage in Mid-Missouri. He later moved to the carrier side working for companies such as Anthem BCBS and United Healthcare. Jotham joined Essence Healthcare/Lumeris 7 years ago working with Independent Brokers managing that production channel. In his latest role with the company, he leads all the Sales Operations that supports 5 carrier plans across the nation. His current responsibilities include overseeing application processing, commission processing, the producer support call center, all sales systems and the producer portal as well as continuing to drive production in the external broker distribution channel. When he is not working his day job, Jotham can be found at the baseball field watching his son play, at a convention center watching his daughter perform as a cheerleader or on a mountain hiking a back-country trail. Jotham has had the opportunity to speak coast to coast on various topics, which include Medicare Advantage, and brings humor and excitement to the platform to keep the audience engaged and included in the conversation.
Melanie Draheim Vice President of Marketing and Strategy
Melanie Draheim is a recognized marketing and brand experience executive with more than 13 years of experience in the health care industry. Melanie leads efforts in strategic planning, brand management, direct marketing and communications for Network Health, a Wisconsin-based health insurance company. She specializes in customer experience and brand storytelling and is a graduate of the Fox Cities Chamber of Commerce Leadership Fox Cities program.
Prior to joining Network Health, Melanie coordinated the planning and execution of marketing campaigns at Health Alliance Medical Plans in Urbana, Illinois. She earned a bachelor’s degree in communications from the University of Wisconsin-Stevens Point.
Kathleen Ellmore is the cofounder and managing partner of Engagys, the leading healthcare consumer engagement consulting and research firm. She is one of the earliest pioneers in bringing the best of consumer marketing and data-driven methodologies to healthcare. Instead of getting you to eat when you are not hungry and buy things you don't need, Kathleen uses the same strategies to instead change the health equation in America.
Kathleen previously led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior yielding better outcomes and lower costs. She is often quoted in the trade and national press and is a regular speaker on the national stage, having spent the first twenty years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. Additionally, she was a Vice President at Digitas, a leading direct marketing firm. Recently she was selected as Consultant Member of the first ever FDA's Patient Engagement Advisory Committee.
Jessica is a born storyteller with 10+ years of strategic creative marketing experience. She is a champion for Diversity, Equity, and Inclusion, who infuses DE&I into the DNA of every campaign, project, and teams that she touches. She has served as a thought-leader for multicultural initiatives for CPG, Healthcare and Entertainment brands.
Jessica currently serves as a Multicultural Marketing Consultant in the Medicare Marketing & Communications team for Blue Shield of California. As a thought-leader for multicultural initiatives, she is driving strategic cross-company multicultural initiatives, and culturally relevant audience activations with the goal of achieving health equity.
Manager, Broker Development and Engagement, Medicare Sales Strategy
Brandi LaPlant is a Director of Sales Operations at Mass Advantage, located in Worcester, Massachusetts. In this role she is responsible for relationships and performance of all sales business partners and sales technologies. She oversees the sales channels responsible for growth of Medicare Advantage nongroup options working closely with the sales call center and contracted brokers. As part of the leadership team, she also lends her expertise on sales, product, and retention strategies.
Brandi has over 23 years' experience in the Medicare market and had previously worked at Fallon Health before joining Mass Advantage.
Ms. LaPlant is a graduate of Becker College (Bachelor of Science degree in Business Administration) located in Worcester, MA.
Her strengths are:
• Industry knowledge • Relationship Building • Business development • Strategic management • Creativity • Collaboration
Ilene MacDonald is the editorial director for RISE. She has been a reporter and editor for more than 25 years. Prior to joining RISE, she served as the executive editor for Fierce Healthcare and its related publications. She previously worked as an editor at FDANews and was the long-time associate editorial director at HCPro, Inc., where she oversaw the company's revenue cycle publications and products.
Dr. Christie L. McMullen spent the last 20+ years as an educator but has spent her entire life as a learner. Christie trains adults to be better at what they do so that every interaction is memorable. She loves making people laugh while they learn and recognized early on that evoking emotion increases retention of information. She transitioned from teaching high school to teaching adults early in her career and has worked with adult learners in many settings. Whether training educators, business leaders, medical personnel, or her own children, she knows that learning sticks when it is safe, logical, fun, and memorable. She might even convince you that adults need stickers too.
Christie has been happily married for 22 years and is the mother to 20 year old twins. She loves working out and bettering herself in mind, body, and spirit. Whether talking to people one on one or in group settings she manages to get her participants to learn and grow in every circumstance. She has been a teacher, assistant principal, mentor, program specialist, associate area director, trainer, and life-long learner, giving her a unique and diverse perspective on the training, teaching, and learning world.
Margaret Dziedzic-Mood is a former Director of Sales and Marketing at Harvard Pilgrim HealthCare, Wellesley, Massachusetts. Responsible for growth of Harvard Pilgrim’s Medicare options, she had been a key contributor in the development and implementation of sales and marketing strategies. Ms. Mood is a graduate of Assumption College, Worcester, MA and received her MBA from Anna Maria College, Paxton MA.
The RISE Association, Medicare Member Acquisition & Experience Community
The RISE Association, Medicare Member Acquisition & Experience Community
Kevin Mowll is semi-retired but remains active as the Non-Executive Director for the RISE Medicare Member Acquisition & Experience Community. He is also a partner in a start-up digital health care company offering solutions for caregivers to patients with advanced illness.
Previously, he was responsible for building and driving the RISE association, creating a better value for members, creating education and training, industry collaboration, as well as expanding and enhancing our conference offerings.
Kevin has a diverse background and an expertise in Medicare health plans. His expertise centers on product design and value segmentation, strategic planning and business development.
Kevin was Vice President for Senior Products at the Tufts Health Plan in Boston and responsible for sales, marketing, product development, business performance and strategic planning with annual revenues of $1 B. Earlier, Kevin was the Vice President, Medicare Products, for Capital District Physicians’ Health Plan in Albany, New York, when the Medicare Advantage membership grew from 12,000 to 30,000, including both individual and group retiree business over five years.
Originally, from Southern California, Kevin worked for both PacifiCare Health Plans and CIGNA Healthplans. At PacifiCare (acquired in 2005 by United Healthcare), Kevin led the development and launch of multiple products and conducted service area expansions for health plans and ran the California business unit provider network management department. At CIGNA, Kevin was the healthcare center administrator of staff model offices in Long Beach and Torrance, California, as well as regional manager, and Regional Director for IPA model plan development.
He founded a professional social networking group on LinkedIn called Medicare Advantage Healthplan Colleagues, focused on educating and sharing best practices by developing a virtual community with shared interests and concerns. The group attracted nearly 23,000 members from across the country since its inception.
Becky joined Network Health in 2018 as a marketing coordinator. In this role, she effectively and efficiently created materials to market Network Health to existing and potential members. In 2022, Becky was promoted to strategy and product lead, where she collaborates with cross-functional leaders, employees, external agencies and provider partners to oversee market research and ensure strategic alignment in achieving corporate objectives and goals. She also leads the operational product lifecycle management and project management for the Medicare line of business. Becky holds an undergraduate degree in communication from the University of Wisconsin-Oshkosh.
Todd Rau is the Director of Medicare for Indiana University Health Plans and leads the Medicare Advantage line of business for the past 5 years. IU Health Plans is an extension of Indiana University Health, Indiana’s only hospital system to be nationally ranked by U.S. News & World Report for 20 consecutive years.
Rau has 29 years of experience in insurance and began his career as a broker, focusing on commercial group, individual and Medicare health sales. In 2007 he became the Regional Sales Manager for Anthem BCBS individual broker sales, and quickly transitioned to the role of Broker Sales Director for Medicare Products.
While at IU Health Plans, Rau introduced the first $0 premium plans and multiple supplemental benefit additions. A Greenwood, Indiana native, he received his bachelor’s degree from Indiana University.
Hailing from the Motor City, Jennifer Rossbach has 20+ years of marketing experience in automotive, financial industries and, most recently, health care, as the Marketing Manager for Government Programs with Health Alliance Plan or HAP, a regional health plan in Michigan. As a Medicare marketer, Jennifer’s goal is for Michigan residents to view HAP as the state’s Medicare experts and is taking an omnichannel approach connecting with consumers and trying to simplify a complicated subject.
When Jennifer isn’t thinking about Medicare, she volunteers her time on DDA Board for Royal Oak. She is also active with her children’s schools. When she isn’t in the crush of AEP, Jennifer enjoys knitting and is currently trying to finish a Irish sweater. Jennifer is married to Eric, a creative director and has two sons. She enjoys summers on the Great Lakes and is a huge sports fan rooting for the University of Michigan, her alma mater.
Amy Sanchez is an Executive Career and Leadership Coach and CEO of Swim Against the Current. She has helped hundreds of corporate leaders and companies, from Fortune 50 companies to Silicon Valley entrepreneurs, navigate important career transitions with intent and purpose so they can maximize their happiness, impact, and earning potential. Prior to coaching, in diversified senior marketing and sales roles, Amy built strategies, processes, campaigns and teams for some of the world’s most high-profile companies.
Amy holds an B.S. degree in Marketing and Psychology, an MBA degree from USC and a Professional Certified Coach (PCC) license, one of the highest coaching distinctions. She is a keynote speaker and industry thought leader, and has worked with clients from companies such as Google, Johnson & Johnson, Stanford, Pinterest, Pfizer, and many more.
Barbara Sandoval is the Manager of Field Sales at Providence Health Assurance. She has been with Providence for over 10 years, where she supervised the inside phone sales team and currently oversees a team responsible for individual and group Medicare sales for Oregon and Southwest Washington.
Barbara has over 40 years of experience in health care, both on the clinical/provider and insurer side. She has more than 20 years of experience in the Medicare space.
Barbara has an affinity for working with the Medicare population, along with a high level of organization and leadership skills.
Steve Selinksy Vice President of Business Development
Steve Selinsky is Vice President of Business Development with Health Alliance Plan. In his role, Steve is responsible for all group, individual, and Medicare new business sales, consumer marketing and community outreach. Steve has been in the insurance industry for more than 25 years. Prior to joining HAP in 2013, he held sales leadership positions with national health insurers and third-party administrators. As an active member of several professional organizations, Steve is well known within the health insurance industry. In July of 2017, Steve received the Harold R. Gordon Memorial Award, from the National Association of Health Underwriters (NAHU). The award is NAHU’s highest honor and recognized him as the Health Insurance Person of the Year. He has served as president of the National Association of Health Underwriters from 2010-2011. He has also chaired the board of the NAHU Education Foundation and the Health Underwriters Political Action Committee (HUPAC). Steve is a board member and past president of the Metro Detroit Association of Health Underwriters, and is a graduate of Leadership Oakland and Leadership Detroit. He is also a board member of the Luella Hannan Memorial Foundation, whose mission is to preserve the dignity and enhance the quality of life of seniors in Michigan. Steve has also served on the boards of the Oakland Literacy Council and the Village School for autistic children.
Selinsky received his bachelor's degree from Albion College. He and his wife, Kerry, live in Farmington Hills, Mich., with their two children.
Brent is a seasoned marketing professional with 20+ years of marketing expertise across brand, strategy, digital and IT integration. He serves clients ranging from healthcare providers, payviders and hospitals to device and pharmaceuticals, providing them with brand, retention and acquisition campaign execution. Brent oversees the strategy, digital, media and new business solutions teams at TRAFFIK. Additionally, Brent is a college professor teaching marketing, business strategy, operations and social media.
Jason Vallejos is the Executive Vice President for Syndicated Insurance Agency, a Limited Liability Company founded in 2004. Syndicated is a multi-line general agency offering all lines of coverage including Life, Health, Property & Casualty insurance with a strong focus on Medicare Plan sales. As Executive Vice President, Jason is head of sales, marketing and training for all sub-agencies working with Syndicated and fosters win-win relationships with professional partners including medical groups, FQHC's & Independent Physician Associations.
Syndicated’s approach to marketing is to work in collaboration with professional advisors such as healthcare providers, CPA’s, business and estate planning attorneys to help develop long-term protection plans and growth for his clients. As the industry and the needs of our community change, Jason continues rigorous educational standards in Senior Health Care, Life, Long-Term Care and Business Insurance.
At a young age, Jason volunteered with various charities and organizations including the American Red Cross. In 1994 Jason assisted the victims of the Northridge Earthquake with claims filing, shelter, food, and clothing, as an American Red Cross volunteer. This is where Jason first understood the necessity of insurance and the value it brings to communities during disasters. Later, as a healthcare business analyst, Jason developed a passion for helping seniors with their healthcare needs while learning the operational and analytical support that runs a major carrier. Through this diverse career background, Jason acquired business knowledge, actuarial analysis, insurance, networking and managed care experience. Jason Vallejos was born and raised in Los Angeles, California and resides in the Ventura/Los Angeles County area.
Jason has a passion for people and is driven by a set of core values including integrity, excellence and innovation, focusing on client satisfaction and retention, teamwork, continuous improvement, mentoring, growth and success. Jason is an accomplished and results driven top performing leader known for his industry knowledge, organizational and leadership abilities and his focus on win-win solutions for his clients and partners.
Andy Wheaton is the Director of Pharmacy Benefits for Network Health in Menasha, Wisconsin. Andy received his doctor of pharmacy from the University of Minnesota School of Pharmacy-Twin Cities College of Pharmacy in 2005 and his MBA from Lakeland University in 2021. After graduation, he was a retail pharmacy manager at a national chain for 11 years. During this time, he also worked with various companies in workers’ compensation case reviews/consultations, long-term care, and Medication Therapy Management (MTM). His current role focuses on Medicare BID, Medicare compliance, formulary management, Medicare Part C and Part D Stars/Quality Initiatives, and various clinical initiatives. During his free time, he enjoys navigating organized chaos with his wife (Jess) and their three children (Ian-7, Tyson-10, and Maiya-12).