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Save the Date for April 2024

AEP Medicare Readiness Summit
Supercharge Your Sales, Marketing Communications,
and Retention Strategies

Having a well-planned and executed AEP is crucial to the success of every Medicare Advantage health plan. Join us to hear industry-leading AEP and Medicare Advantage experts share best practices, strategies, and tried-and-true advice on topics such as:

Increasing member satisfaction to drive member loyalty and engagement

Effective and compliant marketing approaches to differentiate your AEP

Marketing compliance crackdown approaches and what to avoid

Digital marketing tip and tricks

Get practical, compliant information and helpful takeaways to upgrade your AEP game plan, motivate and lead coordinated sales, and help ensure your plan rises to the top. Supercharge your plan's AEP strategy for 2024 and beyond.

Stay tuned for details on next year's event.

Who should attend

We have curated content for mid-level professionals at local and regional health plans including but not limited to these job titles and functions:

  • Business Development Directors

  • Directors of Enrollment

  • Health Plan Sales Managers

  • Directors of Medicare Programs

  • Directors of Consumer Engagement

  • Medicare Practice Managers and Directors

  • CRM Vendors

  • Unit Managers

  • External Brokers and Agents

  • Pharmacy Benefit Management


Top Reasons To Attend

Get your sales, marketing, member communications and enrollment teams ready for AEP success in a changed landscape. 

  • Gain insight into expectations for Congress and the Administration in the coming year and how these changes will impact your business

  • Hear from plans who are working with CMS to combat Third Party Marketing Organization (TPMO) issues and ensure compliance

  • Get tips on breaking through the noise and positioning your plan to stand out against competition

  • Explore the importance of strategic relationships between agents and physicians to maximize member enrollment and retention

  • Hear tried and true advice to ensure CMS compliant marketing materials

  • Learn how to build a successful 2023 AEP cycle using effective marketing and sales

  • Analyze the future of age-in business and what it means for AEP

  • Create an end-to-end digital marketing strategy from marketing to enrollment

  • Examine the steps taken by the Biden administration to implement the Inflation Reduction Act

  • Hear from CMS about their work on the popular VBID model and plans for the PY 2024 Application Cycle

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